The Unstoppable Reign of WordPress Market Share: A Deep Dive into its Market Share in 2025

In the vast and ever evolving landscape of the internet, one name stands as a titan, powering a colossal portion of the digital world: WordPress. For anyone looking to establish an online presence, from budding bloggers to multinational corporations, the conversation around website creation inevitably involves this powerhouse. As a business focused on empowering brands to scale, we at Scalexprt understand the critical importance of choosing the right foundation for your digital strategy. This makes a deep understanding of WordPress market share not just a matter of statistics, but a crucial piece of business intelligence.

As of August 2025, the numbers speak for themselves. WordPress powers an astounding 43.4% of all websites on the internet. To put this into perspective, nearly two out of every five websites you visit are built on this platform. This isn’t just a fleeting trend; it’s a testament to over a decade of consistent growth and user trust.

But the story gets even more compelling when we look specifically at the Content Management System (CMS) market. A CMS is a software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge. Within this sphere, WordPress’s dominance is even more pronounced, holding a staggering 60.8% of the CMS market share. This means that among websites that use a known CMS, WordPress is the choice of the vast majority, leaving competitors trailing significantly in its wake.

The Pillars of WordPress’s Dominance: Why It Remains the Top Choice

What fuels this incredible and sustained popularity? The answer lies in a powerful combination of accessibility, flexibility, and a thriving community.

Free and Open-Source at its Core:

One of the most significant factors in WordPress’s widespread adoption is its open-source nature. This means the software is free to use, modify, and distribute. For businesses and individuals, this eliminates hefty licensing fees, making it an incredibly cost-effective solution.

An Intuitive and User-Friendly Experience:

WordPress is renowned for its user-friendly interface. Its intuitive dashboard allows even those with limited technical expertise to manage content, add pages, and customize their site with ease. This accessibility has democratized website creation, empowering millions to bring their ideas to life online.

Unmatched Versatility for Every Need:

From simple blogs and personal portfolios to complex e-commerce stores and corporate websites, WordPress’s versatility is a key driver of its market share. Its flexible framework can be adapted to suit virtually any purpose, making it a scalable solution that can grow with your business.

A Universe of Customization with Themes and Plugins:

The true power of WordPress lies in its vast ecosystem of themes and plugins. With over 65,000 plugins and tens of thousands of themes available, the possibilities for customization are nearly endless. Whether you need to add an online store with WooCommerce, optimize for search engines with a plugin like Yoast SEO, or completely transform the look of your site with a new theme, there’s a solution available.

The Strength of a Global Community:

WordPress is supported by a massive and active global community of developers, designers, and users. This vibrant community is a source of constant innovation, support, and a wealth of resources, including forums, tutorials, and documentation.

Built for Search Engine Success:

In today’s digital age, visibility is everything. WordPress is inherently SEO-friendly, with clean code and features that make it easy to optimize your site for search engines like Google. Powerful SEO plugins further enhance these capabilities, giving users a significant advantage in achieving higher rankings.

WordPress vs. The Competition: A Look at the Landscape

While WordPress reigns supreme, it’s not the only player in the CMS game. Competitors like Shopify, Wix, and Squarespace have carved out their own niches.

  • Shopify, a strong contender in the e-commerce space, holds a market share of approximately 6.7% of the CMS market.
  • Wix and Squarespace, known for their user-friendly drag-and-drop interfaces, have market shares of around 4.9% and 3.2% respectively.
  • Older open-source platforms like Joomla and Drupal have seen their market share decline over the years, now holding around 2.2% and a smaller percentage respectively.

Despite the growth of these platforms, none have come close to challenging WordPress’s overall dominance. In fact, WordPress’s market share has more than doubled in the last decade, a period during which many of its competitors also emerged.

The Future of WordPress: Continued Growth and Innovation

The journey for WordPress is far from over. The platform continues to evolve with a focus on enhancing the user experience and embracing new technologies. The introduction of the block editor (Gutenberg) and full-site editing capabilities are making the platform even more intuitive and powerful. Furthermore, the integration of AI tools for content creation and SEO is set to further solidify its position as a forward-thinking platform.

Why WordPress’s Market Share Matters for Your Business

For any business, the overwhelming market share of WordPress is a significant indicator of its reliability, longevity, and robust support system. Choosing WordPress means investing in a platform with a vast talent pool of developers and designers, ensuring you can always find the expertise you need.

At Scalexprt, we specialize in leveraging the immense power of WordPress to create scalable, high-performing websites that drive growth. Our deep understanding of the WordPress ecosystem allows us to build custom solutions that are not only visually stunning but also engineered for success.

In conclusion, the dominance of WordPress in the global market share is not a matter of chance. It is the result of a platform that is built on the principles of accessibility, flexibility, and community. For businesses looking to thrive in the digital realm, WordPress offers a proven and powerful foundation, and with a partner like Scalexprt, the potential for growth is limitless.

As a premier B2B business listing site, Scalexprt connects you with a vast network of companies, many of which leverage the power of WordPress to drive their online success.


 

Frequently Asked Questions (FAQs) about WordPress Market Share

What is the current market share of WordPress in 2025?
As of August 2025, WordPress has a dominant market share, powering 43.4% of all websites on the internet. When looking only at websites that use a known Content Management System (CMS), WordPress's share is even more impressive, standing at 60.8%. This means it's used by more websites than all other CMS platforms combined.
Why is WordPress so popular and dominant?
WordPress's immense popularity stems from several key factors. It is free and open-source, making it accessible to everyone. The platform is known for being incredibly user-friendly, even for beginners, allowing users to manage content without needing technical expertise. Its flexibility is a major advantage, supported by over 70,000 plugins and 30,000 themes that allow for extensive customization for any type of website, from blogs to large e-commerce stores. Furthermore, it has a massive, active community that provides support and contributes to its continuous development.
How does WordPress's market share compare to competitors like Shopify and Wix?
WordPress leads the CMS market by a significant margin. While WordPress holds about 60.8% of the CMS market, its closest competitor, Shopify, has a market share of around 6.7%.Other popular platforms like Wix and Squarespace have even smaller shares, at approximately 5.2% and 3.3% respectively. This data underscores just how far ahead WordPress is in the website-building landscape.
Is WordPress still growing?
Yes, the market share of WordPress continues to show steady growth. A decade ago, its market share was significantly lower, and it has consistently increased year after year, even with the emergence of new competitors. This sustained growth highlights its enduring relevance and ability to adapt to the changing needs of the web.
What percentage of e-commerce sites use WordPress?
Through its powerful and free e-commerce plugin, WooCommerce, WordPress is a major player in online retail. WooCommerce is the most used e-commerce platform on WordPress, and it powers a significant portion of all online stores globally. Some reports in 2025 suggest that WooCommerce is the leading e-commerce platform, powering over 35% of all online shops. This makes the WordPress-WooCommerce combination a top choice for B2B and B2C businesses looking to sell online.
How does WordPress's market share benefit a B2B listing site like Scalexprt?
The vast market share of WordPress is highly beneficial for a B2B listing site like Scalexprt. Since nearly two out of every five websites are built on WordPress, a huge number of businesses across all industries use the platform. This creates a massive, built-in audience of potential customers for Scalexprt. By featuring businesses that often rely on WordPress, Scalexprt ensures its listings are relevant to a large segment of the business world, increasing visibility and connection opportunities for the companies listed on its platform.

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Snehal Jadhav
VP of Growth
Your business doesn't need more marketing tasks; it needs a growth leader. Our team provides the strategic oversight and AI-powered execution of an expert VP of Growth.

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